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INCENDIARY GROUP
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INCENDIARY GROUP
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THE CLOSER AT WESELOH KIA

INFO

This is the second installment in a series of television commercials for an automotive group that wanted to connect with its key target markets via amusing spoofs mocking car salesmanship clichés. The client’s strategic imperatives specified individuation from typical offer-laden content and aimed to increase brand affinity via entertaining.

Director: John Nasteff