dehaze
INCENDIARY GROUP
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dehaze
INCENDIARY GROUP
call

SUMMER LOVE

INFO

The client wanted a customizable, offer-driven television commercial to run from May through September in coastal Southern California, capturing the target market’s beachside lifestyle. The spot was shot to be editable in both voice over and copy/graphics, permitting the client frequent offer updates. Professional surf commentator Joe Turpel did the primary voice-over.

Director: Jesse Weseloh